SSM software for primary vs secondary sales tracking, territory analysis & MR reporting in Pakistan.
SyberEdge Secondary Sales Management (SSM) Software is designed for FMCG, pharmaceutical, and consumer goods companies that need complete visibility of their distribution chain. The system works on various data capturing methods and delivers comprehensive primary vs. secondary sales analysis for HQ, territory, product, and transaction levels.
With a mobile field force app, distributors can submit secondary sales data daily. The system consolidates this data centrally, giving national sales managers, territory managers, and brand managers a real-time picture of sell-out performance across every market.
One system, configured for how your specific distribution channel actually operates - not a generic sales app with a distribution label on it.
High-volume SKU & outlet coverage
Batch, expiry & MR reporting
Serial & warranty-aware sales tracking
Perishable stock & route sales
Multi-brand retail sell-out tracking
Seasonal demand & dealer network
Consolidated HQ-level visibility
GPS-tracked field sales & delivery
Compare factory (primary) sales to distributor sell-out (secondary) across products, territories, channels, and time periods. Identify gaps, slow-moving products, and high-potential markets instantly.
Define territories, assign distributors, and monitor each distributor's coverage, order frequency, and sell-out performance. Track active versus inactive outlets per territory.
Field sales representatives and distributors can book orders, record secondary sales, and submit daily market visit reports from their smartphones - online or offline. Data syncs automatically.
Monitor individual sales representative KPIs including call coverage, order volume, new outlets opened, and sales targets. Generate rep-wise and team-wise performance dashboards.
Maintain a complete database of retail outlets, pharmacies, and grocery stores per territory. Track outlet visit frequency, sales history, and credit status for each customer.
Define daily beat plans for field reps, assign outlet visit schedules, and track GPS-based visit verification. Ensure reps are visiting the right outlets at the right frequency.
Track van sales representatives in real time as they move through their beat plan. GPS location, route adherence, and delivery confirmation are captured automatically, giving territory managers visibility into field operations as they happen.
Maintain a structured, geo-tagged database of every retail outlet, pharmacy, and shop your distributors serve. Store credit limits, visit history, and outlet classification centrally so territory coverage stays accurate as your network grows.
SyberEdge has been building business software in Pakistan since 1998. Our Secondary Sales Management Software is built around how distribution actually works in Pakistan - multiple data capture methods, field reps working with patchy connectivity, and territory managers who need answers fast - with local support in Karachi and a presence in the UAE.
Secondary sales data can be captured via the mobile app used by distributor staff, via file upload from distributor systems, or via direct API integration. Multiple capture methods ensure even distributors without ERP can participate.
Yes. SyberEdge SSM is fully integrated with the pharmaceutical ERP. Factory invoices (primary sales) are automatically recorded, and distributor secondary sales data flows back for consolidated primary-secondary comparison reporting.
Yes. SyberEdge SSM includes a mobile field force app used by medical reps, sales officers, and van salesmen to book orders, log outlet visits, and record secondary sales directly from the field - no separate device or paperwork required.
Yes. Beyond the built-in integration with SyberEdge's own ERP and pharmaceutical systems, SSM can be connected to a third-party ERP or primary sales system via file import or API, so factory (primary) sales and distributor (secondary) sales stay in sync without double entry.
Yes. The mobile app is built to work offline. Field reps can continue booking orders and logging visits without a live connection, and the data syncs automatically to the central system once a signal is available.