SSM software for primary vs secondary sales tracking, territory analysis & MR reporting in Pakistan.
SyberEdge Secondary Sales Management (SSM) Software is designed for FMCG, pharmaceutical, and consumer goods companies that need complete visibility of their distribution chain. The system works on various data capturing methods and delivers comprehensive primary vs. secondary sales analysis for HQ, territory, product, and transaction levels.
With a mobile field force app, distributors can submit secondary sales data daily. The system consolidates this data centrally — giving national sales managers, territory managers, and brand managers a real-time picture of sell-out performance across every market.
Compare factory (primary) sales to distributor sell-out (secondary) across products, territories, channels, and time periods. Identify gaps, slow-moving products, and high-potential markets instantly.
Define territories, assign distributors, and monitor each distributor's coverage, order frequency, and sell-out performance. Track active versus inactive outlets per territory.
Field sales representatives and distributors can book orders, record secondary sales, and submit daily market visit reports from their smartphones — online or offline. Data syncs automatically.
Monitor individual sales representative KPIs including call coverage, order volume, new outlets opened, and sales targets. Generate rep-wise and team-wise performance dashboards.
Maintain a complete database of retail outlets, pharmacies, and grocery stores per territory. Track outlet visit frequency, sales history, and credit status for each customer.
Define daily beat plans for field reps, assign outlet visit schedules, and track GPS-based visit verification. Ensure reps are visiting the right outlets at the right frequency.
Secondary sales data can be captured via the mobile app used by distributor staff, via file upload from distributor systems, or via direct API integration. Multiple capture methods ensure even distributors without ERP can participate.
Yes. SyberEdge SSM is fully integrated with the pharmaceutical ERP. Factory invoices (primary sales) are automatically recorded, and distributor secondary sales data flows back for consolidated primary-secondary comparison reporting.